Hotel Arts Main Entrance

Reopening post Covid-19: Hotel Arts’ on-brand approach

Located in the heart of downtown Calgary, Hotel Arts is a creative hub that has always set itself apart from the pack. From the moment you walk into this boutique property their impressive art collection, modern aesthetic, and exceptional service staff lets guests know that they are in for a one-of-a-kind experience. 

 

So when this Alberta business looked at reopening, it’s no surprise they went the extra mile. Take a look at this team’s intuitive and inspired approach to reopening. 

 

How they did it

The first step to reopening is implementing the local and national regulations specific to your industry. Fraser Abbott of Hotel Arts says it was “important that our guests feel welcome and safe in our new environment”, and so they started looking for creative ways to make their social distancing protocols feel like home. 

 

As a design-centric destination, it was important that the entire experience felt on-brand. Alongside their design partner OneWest Events, Hotel Arts thought deeply about how to infuse every COVID related change with the unique creativity of their brand. From witty captions, to artistic graphics, the results you see below show how clear safety communication doesn’t have to be sterile or boring! 

 

Installing effective signage wasn’t the only part of their reopening strategy. Hotel Arts has proven themselves to be an exemplary advocate for the importance of communicating your efforts to your network. Fraser Abbott sums this point up perfectly: “It’s important to communicate updates with our guests, suppliers and artisans. Beyond expressing in generic terms that we’ve added new signage and safety measures, it is much more effective to provide visual examples of the work we’ve done. After all, a picture is worth a thousand words” establishing a confidence you can’t achieve with the written word alone.

It is much more effective to provide visual examples of the work we’ve done. After all, a picture is worth a thousand words.

Fraser Abbott, Director of Business Development at Hotel Arts

Insights and TakeAways

When you walk into the newly reopened Hotel Arts, you feel just as inspired and welcomed as you did pre-COVID. By upholding their brand integrity and sharing their experience through their social and marketing platforms they’ve created an inspired example for small businesses to follow. 

 

Have you reopened recently? We would love to hear what your experience has been like and help you showcase your safety conscious brand! 

 

 

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Calgary event photography by Leblond Studio

WestJet wins Best Event Produced for a Corporation by an in House Team or Planner

We are thrilled to share that our friends at WestJet’s CARE team were honoured with the 2016 Canadian Event Industry Award for Best Event Produced for a Corporation by an in House Team or Planner. The team has won numerous national and international awards for this event over the years.

 

This year’s event, Swing From The Chandelier, was held at the Calgary Telus Convention Centre on Saturday, December 5, 2015 and it was also finalist in four other categories: Most Outstanding Event Over $200,000, Best Event Decor $30,000 – $80,000 (OneWest Events Inc.), Best Entertainment Production (MYX Group Inc.) and Best Event Photography. 

 

We thought that you’d like to take a peak; check out the images below!

 

 
Event Partners

Venue: Telus Convention Centre
AudioVisual: FMAV
Decor: OneWest Events
Production: MYX Group

Leblond Studio Team

Event Photographers: Stef Leblond and Rich Akitt
Red Carpet Photo Team: Svetlana Yanova and Tracy Griffiths
Onsite Photo Editor: Alisa Boysis
Post-Production – Photo Editing: Shelbi Noble
Post-Production – Technical: Rich Akitt
Post-Production – Creative: Stef Leblond
Logistics and Onsite Assistant: Marie-eve McDonaugh

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Brand photos at product launch event, photography by Leblond Studio

Site6 wins Best Brand/Product Launch in Canada

This was such a fun event to capture: the Beamdog’s Adventure Y Launch Party in Edmonton last summer! No wonder that our friends at Site 6 Events won the 2016 Canadian Event Industry Award for Best Brand or Product Launch for this project.

The media launch and unveiling of Siege of Dragonspear for Beamdog, a prominent Edmonton game developer, was held at the Art Gallery of Alberta on July 9th of 2015. Code-named Adventure Y, the game resurrects the 18-year-old video game franchise “Baldur’s Gate” which has a loyal and dedicated world-wide fan base.

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Event Partners

Venue: Art Gallery of Alberta
Catering: Zinc Catering
Custom chocolate favours: JACEK Chocolate Couture
Rentals (decor): Site 6 Events
Rentals (wine barrels): Special Event Rentals
Rentals (lanterns): ID Bohemia
Rentals (linens): Dress My Day
Lighting: Vince Burwash from Keylite Design
AudioVisual: FrischkornMEDIACO
Food Truck: Moose on the Run
Printing & Signage: Grafik Portables, eXtension Concepts, Westkey Graphics
Transport: Greater Edmonton Taxi, ETS
Guest Accommodation: Delta Edmonton Centre Suite Hotel
Generator services: Patcher Energy Management

Leblond Studio Team

Photographer: Bruce Clarke
Post-Production Technical: Rich Akitt
Post-Production Creative: Stef Leblond
Logistics: Marie-eve McDonaugh

LOOK2015, event photos by Leblond Studio

Boom Goes The Drum wins national award for Best Fundraising Event for a High Profile Charity

Our dear friends at Boom Goes The Drum have reasons to celebrate!

They were honoured last week at the Canadian Event Industry Awards gala, where their LOOK2015 event won in the Best Fundraising Event for a High Profile Charity category. LOOK2015 was an artistically fuelled fundraiser which featured media darling Dan Levvy, and New Yorker staff writer, Adam Gopnik.

We were grateful for the opportunity to capture this amazing event, working alongside many of our favourite fellow suppliers and friends at Hotel Arts, FMAV, One West Events, Designing On The Edge, and Givergy.

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Event Partners

Venue: Hotel Arts
AudioVisual: FMAV
Decor: One West Events
Florals: Designing On The Edge
Auction: Givergy

Wide angle event photography of guests listening to the keynote speaker on stage

POP Kollaborative wins national award for Best Corporate Team Building Event

We are thrilled to share the great news that POP Kollaborative won the 2016 Canadian Event Industry Award for Best Corporate Team Building Event!

The awards gala was held last week at the Grand Luxe Event Boutique in Toronto and celebrated the best in the industry. POP won the award for their work producing the Catalyst Leadership Conference last April at WinSport in Calgary.

We were grateful for the opportunity to capture this amazing event, working alongside many of our favourite fellow suppliers and friends at Decor and More, ProShow, FM Systems, Go West Creative, the Idea Hunter, Fuze Entertainment, Ambassador Limousines, SOS Charging Solutions and DJ JonSpade.

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